Question 1.1. (TCO 1) The vice president of marketing tells a marketing manager to prepare a presentation by the end of the week. The vice president is most likely exercising which of the following? (Points : 5)
Question 2.2. (TCO 1) Sweet Leaf Tea, a Texas-based maker of bottled iced tea, is a small but fast-growing firm that has gained a loyal following for its use of fresh, organic ingredients in its beverages. Although beverage industry experts recommended that Sweet Leaf replace the organic cane sugar and honey it uses with less costly high-fructose corn syrup, Sweet Leaf refused because of the company’s mission to provide a high-quality, organic beverage to consumers. The 11-year-old company has 50 employees, and its products are available in 30% of the U.S. market.Sweet Leaf Tea recently received multimillion dollar investments that will enable the business to expand its national presence.
Which of the following, if true, would most likely undermine the argument that Sweet Leaf Tea should implement a corporate-level strategy of vertical integration? (Points : 5)
Sweet Leaf Tea lacks the facilities or knowledge to produce the raw ingredients for its beverages.
Market research suggests that Sweet Leaf Tea customers primarily purchase only one flavor of tea.
Most loyal customers of Sweet Leaf Tea purchase the beverage at neighborhood convenience stores.
Sugar farmers used by Sweet Leaf Tea have agreed to a fixed price for the next 5 years so that the company can keep prices low.
Ensuring that line managers are implementing HR policies
Advising line managers about how to implement EEO laws
Representing the interests of employees to senior management
Directing the activities of subordinates in the HR department
hiring employees based on validated selection tests.
providing pay increases based on service years.
filling positions with internal candidates.
utilizing self-managing work teams.
Brown v. Board of Education
Griggs v. Duke Power Company
Abington School District v. Schempp
adverse (or disparate) impact.
Whistle-blowing, pregnancy, reduction in force
Pregnancy, armed forces deployment, a pilot who turns age 70
Armed forces deployment, whistle-blowing, an 18-month jury duty
Whistle-blowing, being convicted of DUI, armed forces deployment
Pregnancy, being hospitalized for 6 months, armed forces deployment
Changing the culture through diversity training education programs
Appointing a small group of minorities to high-profile positions
Recruiting minority members to the board of directors
Using metrics to evaluate diversity programs
Diary/logs, observation, questionnaire, interviews
Questionnaire, restructuring, interviews, focus groups
Diary, questionnaire, technical conference
Focus groups, reduction in force, interviews
Walk-about, focus groups, interviews
Group view method
Individual view method
Looking for folks with 1–2 years’ experience who are recently graduated from high school
Looking for tall, strong, and able-bodied employees for a job as a lumberjack
Wanted: Computer engineers with Linux experience to work the night shift
Wanted: Part-time computer engineers who would like to supplement their social security and/or pension income
Wanted: A dependable, responsible woman, preferably with a degree in education, as a “live-in” house mother for a male-only fraternity house dormitory at the University of Florida
Employment tests are more expensive than performance simulation tests.
It is easier to train an interviewer to administer a performance simulation test than an employment test.
Performance simulation tests more easily meet the criteria of job relatedness because they evaluate actual job behaviors.
Employment tests are conducted after hiring decisions are made, not during the selection process.